The upscale Asa Sul (South Wing) neighborhood district — the UNESCO-listed administrative region of Brasilia, Federal District, Brazil — was the first residential area built within Brasília’s original plan. The district is defined by two-story buildings connected to each other side-by-side along the commercial streets between the superblocks, or “superquadras,” as they face the street in one side and the residential superblocks on the other side. There was an unrealized plan by Lucio Costa to connect both sides through the buildings — since the most building owners literally shut away and blocked their buildings away from the residential zone — so BLOCO Arquitetos plans to turn that idea into a reality via the Authoral Restaurant. Continue reading BLOCO Arquitetos presents the Authoral Restaurant , i.e., Dining in a Steel Cage Match!
Last month, 15-time world champion John Cena had signed a deal to be the new spokesman for Hefty trash bags. This week, that deal became a reality, as Hefty has officially unveiled their new ad campaign, and it’s pretty funny. Plus, it makes an interesting mythology surrounding the purchase of the Hefty Ultra Strong brand. Continue reading How Buying Hefty Bags Can Turn You into John Cena…
The most recent Pokémon commercials have really been stepping up their game in terms of production quality, for example, Pokémon Go, the upcoming mobile spin-off. But I’m not taking about that; I’m talking about the fact that there’s a Pokémon commercial being made for the upcoming (this Sunday) Super Bowl 50! Continue reading Wait, a POKéMON Commercial for the SUPER BOWL?!?!
This week on WIRed (aside from Power Rangers and Bobby Darin stuff), Louis Kahn talks to his building materials, Audrey Hepburn returns for a Dove chocolate commercial a Mega Man USB Mega Buster Drive that’s…well…pretty MEGA indeed, and what ECW Original Jason Knight is up to now. Continue reading Kahn’s Bricks, Hepburn Returns, Mega USBuster & Jason Knight! – WIRed #37
Thanks to the advancements in technology and being able to breathe new life into our iconic celebrities of the past (here’s looking at you, Tupac), visual-effects company Framestore and ad agency AMV BBDO have brought back Audrey Hepburn for a wonderful 60-second commercial for Dove chocolates (known as Galaxy in the UK and Ireland). Seriously, a task such as this was very time-consuming and required a heavy amount of work, plus some excruciating trial-and-error. Continue reading Audrey Hepburn Returns in CGI form for Dove Chocolates
Chances are you have seen this image from an ad the electronics megastore Best Buy is circulating nationwide. You know, the one that opens with “I’m Jon Moeller from Texas A&M University, and I’me using my laptop to create a touchscreen out of thin air.” Now, I’m not focusing on this story solely because it features a student from my alma mater (GIG ‘EM AGGIES!!), but it is also all of the technology, including Moeller’s ZeroTouch, being demonstrated from all of the students in the ad. Just a quick look gives you reminders of the tech seen in sci-fi movies; ZeroTouch would instantly remind anyone of Minority Report, or the windshield from Mission Impossible: Ghost Protocol, or whatever sci-fi film Tom Cruise will star in years down the road.