Google Earth’s Relaunch puts Architecture Front and Center

Remember the long-unrivaled Google Earth program being a resource-intensive and clunky desktop or mobile application? Pepperidge Farm remembers, and apparently all of that is officially just a memory. Starting today, Google Earth has been relaunched as a more-widely accessible web application for Google Chrome. Now, ANYONE can access the full Google Earth product, at NO charge, without needing to download and install bulky software or a mobile application (however, a new mobile app for Android has just been released, with versions for iOS and mobile browsers coming at a later date).

One of the grand enhancements of Search within Google Earth is the inclusion of “Knowledge Cards,” providing snapshots of information about the places and cities you navigate, interactive guided tours with “Voyager” — which include a tour of a collection of Frank Gehry’s built projects and a world tour of projects by Zaha Hadid Architects— and the addition of Google’s familiar search option of “I’m Feeling Lucky.” Plus, you can now orbit the entire globe in “3D” rather than only isolated urban conurbations.


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