What the Original Xbox Could’ve Have Been Called…

Naming a brand new gaming console can be a fairly difficult task.  When it comes to marketing a console, the name is almost as important as the hardware, features, services, and the games.  When Microsoft was entering the home console market, they ended up with the name “Xbox”, but there were plenty, PLENTY of alternative names? Edge Magazine recently posted a list of rejected names for Microsoft flagship game console, and they’re so great, they’re “turrible“.

Seamus Blackley, a founding member of the the original Xbox team remembers:

“First, there were our code names, which were WEP — ‘Windows Entertainment Project’ — designed to make Microsoft executives comfortable, Midway — ‘Midway between a PC and a console or ‘Battle of Midway’ — you decide — and DirectX Box, which was shortened to xbox in email very early on. When we got the first approval, Kevin [Bachus] was told we had to get a new name, because ‘xbox’ wasn’t legally sound, so against his judgment he did so, and got the phase two, or ‘car’ names. These were so bad we didn’t even save them, but I remember making fun of one of them by calling it the ‘Microsoft Bunduss.’ Then we got the ‘acronym’ phase from the naming geniuses.”

At the end of the day, the pioneering team “decided we just wanted to risk it and go with Xbox — since that’s what everyone called it anyway — and they wanted, for some unknowable reason, to call it ’11-X’ or ‘Eleven-X.’ Finally, we told them no, but still had to decide: X-Box, xBox, XboX, Xbox, X-box…”

In the meantime, ENJOY these rejected names for the original Xbox:

– MAX (Microsoft Action Experience)
– AIO (All In One) — sound familiar?
– MIND (Microsoft Interactive Network Device)
– FACE (Full Action Center)
– MITH (Microsoft Interactive Theatre)
– XON (Experience Optimised Network)
– MVPC (Microsoft Virtual Play Center)
– TAC (Total Action Center – discs/games could be called TACs)
– MARC (Microsoft Action Reality Center)
– LEX (Live Entertainment Experience)
– M-PAC (Microsoft Play and Action Center)
– RPM (Real Performance Machine)
– MOX (Microsoft Optimal Experience)
– E2 (Extreme Experience)
– MTG (Microsoft Total Gaming)
– VIP (Virtual Interactive Player)
– PTP or P2P (Powered To Play)
– VIC (Virtual Interactive Center – disks/games could be called VICs)
– MARZ (Microsoft Active Reality Zone)
– TSO (Three, Six, Zero)
– EHQ (Entertainment Headquarters)
– O2 (Optimal Ozone or Optical Odyssey)
– MIC (Microsoft Interactive Center)
– R&R (Reality and Revolution)
– MEA (Microsoft Entertainment Activator)
– AMP (Active Microsoft Player)
– VPS (Virtual Play System)
– MAP (Microsoft Action Play)
– MEGA (Microsoft Entertainment & Gaming Attendant or Microsoft Entertainment & Gaming Assembly)
– CPG (CyberPlayGround)
– VERV (Virtual Entertainment & Reality Venture)
– OM (Odyssey of the Mind)
– P2 (PowerPlay)
– IS1 (Interactive System In One)
– MET (Microsoft Entertainment Technology or Microsoft Entertainment Theatre)


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