So Xerox, What’s Next From You PC-Inventing People?

It was back in the day (particularly 1970) and under company president Charles Peter McColough, Xerox opened the Xerox PARC (Xerox Palo Alto Research Center) research facility, where hardware and software designers invented several of the most important elements of personal computing still in use today. Features such as the graphic user interface (GUI), the computer mouse and desktop computing are common and appreciated today, but the board of directors were very dismissive of them and ordered the Xerox engineers to share them with Apple technicians. Later, those features were taken on by Apple and, later, Microsoft — Pirates of Silicon Valley anyone? — and mainly thanks to those innovations, these two companies would then go on to duopolize (or however you would use “monopolize” in the plural-sense) the world of personal computing.  Anyway, the Xerox Palo Alto Research Center is well known for its ability to be developing the “what’s next” in the technological world before most other competing companies can barely visualize it, and according to this video feature below from the guys at CNET, their current Xerox CTO Sophie Vandebroek needs to keep that spirit of innovation and creativity going.  

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