About these ads

Audrey Hepburn Returns in CGI form for Dove Chocolates

Thanks to the advancements in technology and being able to breathe new life into our iconic celebrities of the past (here’s looking at you, Tupac), visual-effects company Framestore and ad agency AMV BBDO have brought back Audrey Hepburn for a wonderful 60-second commercial for Dove chocolates (known as Galaxy in the UK and Ireland). Seriously, a task such as this was very time-consuming and required a heavy amount of work, plus some excruciating trial-and-error.  

The trial-an-error in question refers to the agency’s first crack at creating an authentic-looking Hepburn. The attempt involved the agency casting a woman with eyes similar to Hepburn’s, and then digitally captured 70 face muscle movements and high-resolution textures from the current actress via face-scanning technology.  However, compiling the double’s eyes with a CGI Hepburn proved to be a extremely difficult task, and the agency’s had to go back the square one.

In the end, the team continuously and tirelessly built a 3D model of Hepburn based on her entire film, photography, press footage, and documentary catalog.  Add in testing the boundaries of a new rendering program to create realistic human skin (that involved light tracing, texture systems, etc.) to create new footage, and four animators re-creating Hepburn’s smile (requiring frame-by-frame hand animation techniques), the group was able to successfully create the CG render of the iconic actress.  Check out the final product below.

It’s both eerie AND adorable!

[Thanks CNET]

About these ads


Experienced Architectural Intern/Professor, Gaming/Tech Connoisseur, History Aficionado, Professional Wrestling Enthusiast, Texan, Aggie, Spurs fan, NERD!

Posted on March 5, 2013, in Tech, Video and tagged , , , , , , , , , , . Bookmark the permalink. 15 Comments.

  1. I think you were right with your first commnt, eerie.
    She was an adorable, gracious woman, fom a time when “twerkng” was unheard of


  2. Exploiting an American icon by overlaying a cheesy Dove chocolate commercial onto our collective memory is on the same ethical level as twerking. It’s corporate twerking. Yuck.


  3. C’mon – get real.
    Audrey Hepburn never ate a chocolate her whole life!


  4. While I’m very impressed with the technological achievement and advancement behind this commercial, there’s still this layer of eerie creepiness in regards to this particular instance…


  5. This is so wrong! Audrey Hepburn is not alive to say no to this. Paul Newman testified before Congress years ago saying that he did not want his likeness used in this way. The ad shows fine print at the very beginning indicating that Audrey’s son signed off on this. Shame on him.


  6. Peculiar, for sure!


  7. Personally, I like the ad. I love Audrey Hepburn and all that she stood for. If this gets more people to google the ad and find out about the star and her causes, all the better. She was an amazing woman.


  8. Wow, this article is nice, my sister is analyzing such things,
    so I am going to tell her.


  9. I became suggested this fabulous website via my own relative. I’m do not convinced whether or not it posting can be published by technique of him or her when no one else understand these specific with regards to my own trouble. That you are incredible! Many thanks!


  10. I’m amazed, I have to admit. Seldom do I encounter a blog that’s equally educative and engaging,
    and without a doubt, you have hit the nail on the head.
    The problem is something that not enough folks are speaking intelligently about.
    I am very happy that I stumbled across this in my search for something regarding this.


  1. Pingback: Kahn’s Bricks, Hepburn Returns, Mega USBuster & Jason Knight! – WIRed #37 | The PractitioNERD

So...What Do You Think?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Get every new post delivered to your Inbox.

Join 894 other followers

%d bloggers like this: